Nail polish is an excellent way to express your personal style right at your fingertips. From decidedly slick gel coatings to lush jewel tone polishes, you can build a custom look with a primary color, accent colors and add-ons like decals and nail art pens. You can use scrollwork to signify an artistic nature or add synthetic jewels when you love your bling. Bold colors like glossy blacks, deep blues and neon greens let you tap into goth, romantic and sporty sides while classics in shades of red, pink and peach remain readily available. Drugstore promotions make it easy to regularly grab popular nail polish brands with a BOGO promotion while upscale stores sell combo packages of themed polishes year-round.
When you want to stick to a color family or embrace a theme with your nail polish, designer kits from brands like OPI can simplify your life. Custom collections of neutrals or bold blues can provide numerous options within your preferred palette while themed sets help you express your love for a movie or TV show from your head down to your toes. For example, the OPI Nail Lacquer Nutcracker Collection is a mini four-pack of shades for $15.90 at Amazon. Romantic tones are reminiscent of the 2018 film's color palette. Meanwhile, Ulta sells a $28.95 Hello Kitty 10-color OPI gift set for $28.95. It features only feline-approved nail tones with "purr-fect" names. A second prestige nail brand, Nicole Miller, sells a Glossy, Trendy 15-color set on Amazon for $18.99 while a Tis the Season nail polish quad from Zoya retails for $15. Both are eligible for free delivery through Amazon Prime or with orders over $25.
Essie and Sally Hansen are drugstore darlings. Both CVS and Walgreens sell the brands at a maximum price daily but routinely discount various products within the range. You can expect a major sale, such as a BOGO free or BOGO half-off, monthly on one brand or the other. Other sales may be a buy 2 for a certain price. At Walgreens, the Sally Hansen Miracle Gel Nail Polish is $9.99 in a variety of shades and includes a free gift with purchase. In-store savings can further lower the price and beauty program members earn points to redeem on future purchases. At CVS, classic Essie Nail Polish is $9 in a variety of shades. The store also offered a holiday 4-pack of Essie products in a "Glamergency" kit for $9.99.
Major retailers like Walmart strive to provide lower prices every day and carry drugstore favored brands as well as more nail polishes from mainstream cosmetic brands like CoverGirl, Revlon and wet n wild. Walmart has also started carrying the popular Julep brand and sells a 12-piece Julep Intentions collection for only $40. Also, at Walmart, the tween-friendly L.A. Colors Nail Vault with 18 pieces is $7.99 while wet n wild prices range from $0.65 to $4.88 for solo shades. CoverGirl Outlast Stay Brilliant Nail Gloss starts at $4.17 in a rainbow of colors while XL Nail Gel from CoverGirl starts at $8.57.