Beginner's Guide to Advertising on Google

Beginner's Guide to Advertising on Google

Help your business grow with Google Ads! Advertising on Google couldn't be easier nor more affordable thanks to it's pay-per-click (PPC) model. With Google Ads, you pay only for results, whether that means clicking a link to your website, phoning your place of business or whatever else gets people into your store. Google Ads can improve your business by helping you to reach out to as many people as possible on the world wide web. Putting you front in line for popular search results, you'll increase the visibility of your business and establish brand recognition. So, if you are in need of online advertising for your company, read on to learn more about Google Ads and how it can help you.

How it Works

With Google Ad's pay-per-click model, anyone can advertise on Google for cheap. Most other advertising models can't really guarantee results, but Google Ads ensures your money can't be wasted, because you only pay for the result. With Google Ads, the cost to advertise is as low as $1 per click (depending on the search), which you'll easily earn back as your business generates leads and earns revenue. The ads, indicated by a green "AD" icon, appear at the top of relevant search results. For instance, if you owned a plumbing company in Milwaukee and a lead was searching for plumbing services in Milwaukee, your ad would appear as a top result on Google, making your business one of the first places to consider. But as mentioned earlier, Google Ads only charges you for clicks, so you only pay when the lead clicks on your ad or gives you a call.

Creating an Ad

Creating an ad on Google Ads is incredibly simple. Ads are text only, so you don't need to hire an artist to help you create a fancy graphic just for your ad. You'll start by creating a Google Ads Manager account. Once you've done that, you can begin creating your ad. You'll be asked to set a daily budget, the maximum amount you are willing to pay each day. When you exceed that amount your ad will no longer appear until the next day, but you can always raise your budget later. You'll also be asked to enter your location so that if you are a local business, people near you can more easily find you. Additionally, you'll need to choose target keywords. It should be noted, however, that using certain keywords will raise the PPC cost based on their popularity and how much you are willing to bid on keywords. After you've done all that, you'll be given the opportunity to adjust general ad settings, and of course, write your ad. Once you've submitted the ad, Google will review it and provided it doesn't violate their ad policies, they will then approve it and it will go live.

Reviewing Progress

It's important to make sure that, after you've submitted an ad, you monitor it regularly to ensure you are getting results. Review your quality score to maximize the visibility of your ad. The quality score is a single number on a one to 10 scale base on the relevance of your ad to a specific keyword, the click rate and landing page experience. If Google users find that your ad is not relevant to their search, the quality score will drop. It should also be noted that Google takes into account your quality score when it comes to ranking ads. How your ad ranks is determined by your quality score and your bid, so your ad likely won't appear first if your score is too low. On top of this, you can review your general campaign performance in terms of Impressions, CTR, CPC and Conversion Rate. Impressions show you how often your ad is shown, while CTR is the ratio of clicks versus Impressions. The CPC is the total amount you are paying when people click on your ad. The conversion rate determines how often clicks lead to transactions or any other desired result.

Check out Google Ads today and create your own ad. Affordable advertising is just a click away. 

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