10 Top Tips for Smarter Social Media Marketing With the Buffer Mobile App
Social media is a major part of everyone’s lives. If you love social media and enjoy creating or scheduling posts on your phone, then a mobile app to make your life easier might be just the thing that you need. Being active on social media is not only a way to stay in contact with friends and family, but it is also a way for you to maintain your business marketing.
Here are some tips on how to make the Buffer Mobile App work for you.
1. Multi-App Sharing
With Buffer, you can share from any app. No matter what app it is, you can add updates. All you have to do is install Buffer, tap the share menu inside another app and tap Buffer. This will send updates to your Buffer queue.
2. Native Retweeting
If you see a tweet that you want to retweet, all you have to do is tap it and select share tweet straight from the app. This allows you to either share it as a native retweet or you can add a comment of your own.
3. Drag Posts Across Accounts
One of the best organizational tools is being able to drag and drop posts. The Buffer app allows you to drag your social media posts across different accounts, so that you can add and move different items to and from your queue.
4. Schedule Instagram Posts
With Buffer, you can schedule your Instagram posts directly from the app. In addition to scheduling your posts, it will also give you a reminder of when these posts are going to drop.
5. Reshare Posts
Sometimes you’ll have a post that does especially well. The Buffer app will quickly let you see your most popular posts so that you can reshare them. When you initially share a post, there is likelihood that not all of your followers saw it. Resharing your posts allows them to see it for the first time.
6. Shuffle the Queue
If you’re posting content from a few sources, you may want to keep your queue shuffled so that you aren’t dropping the same type of content one after the other. It’s good to switch up your content a little.
7. Preview Your Instagram Grid
The look of your Instagram grid is important. With Buffer, you are able to preview your grid with your future posts. This way, you can rearrange your grid so that the posts release in the order that you want them to appear on the grid.
8. Share From the Content Inbox
Sharing content with your followers is a great way to boost your following on social media. The Content Inbox feature allows you to discover new content and add it to your queue.
9. Check Post Performance
Analytics are important in social media marketing. The Buffer app allows you to analyze your post’s performance. You will be able to see a posts report, overview report and an insight report. This will allow you to see which of your posts are doing the best. With this information, you can plan future strategies.
10. Pause Queue
There are times where you are going to want to pause your queue. This is especially true if there is a disaster, emergency or some kind of breaking news. In cases like this, it is generally insensitive to keep your queue running, instead of addressing the latest news. Since you are more likely to be close to your phone when this happens, you can easily pause your queue in the settings.
When it comes to social media, one post can mean the world to you. How you strategize and market yourself is important and difficult to do over several accounts. A mobile app like Buffer allows you to organize everything in one place.